Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.
This new signature rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges one’s understanding of reality, with its fresh and floral signature augmented by Artificial Intelligence.
